After last Critique

My artwork being focused on gender roles is still there. I am getting closer to why I am drawn to this subject matter, and why I create the images I do. I mimic high fashion magazines so my viewers have a reference point with my work. They recognize the formal elements of my photos and a familiarity with them, but are still questionable on what they are seeing. After further investigation of the image the viewer realizes how the gender roles of our society have been switched, and than read the image completely different. I chose this technique because images surround us everyday and it was a way to connect with my audience in a subtle way. This is why my images will be sized like that of a magazine page. By referencing fashion magazines, a product predominately bought by females, I am pointing out how woman are still being portrayed negatively. And accept it as the social norm.

The concept of gender and oppression of woman in our cultural landscape is a complex issue. It has been tackled by many before me, but I am trying to find my voice in the issue. The ability to use photography to draw my viewer in, and than confuse them by the subtle difference of having a strong woman in the image is shocking to me. When as a culture we are so numb to seeing males as the dominant sex.

How I compose these images are still a struggle. I am getting closer and have some really strong ones, but still need more. The compositions where scenarios take place between the male and female work best. The female needs to be dominant, strong, independent, but done in a positive manner. I want this to come across as normal and common. I pay attention to details (nail polish, back muscles, clothing, color, stances) and do not like being forward. That is boring, but some of my images do have humor. Another device I use to tackle a serious topic. The repetative use of the same to models, and the lack of facial exposure helps my series flow.

Quiz 3

Make a posting to your blog reflecting upon the artists/ideas presented in your textbook, and surrounding discussions. Summarize the content that was of most interest to you and/or most relevant to your own studio work – the posting should include at least two images.

I found Rinko Kawauchi’s discussion part in the book of interest. It speaks about how important editing and sequence are with a body of work. My camera is not the best quality and when dealing with a modest set of production it even enhances the selections made. It should be able to tell a narrative with no aiding text. The viewer should be fully nourished after. I need to work on this, but not overcomplicate things.

I also really liked An-My le. This is when I really realized that although we live in a digitized world, the process of photography is very important. The material and physical aspect, because it can alter and direct the way a viewer interprets an image. It helps us remember/learn about the past, and expand on contemporary photography today. I like her link to historical landscape images of war and the aestheticization while drawing attention to the lack of contemporary depiction today. I had never thought of using an historical style to get at a contemporary message. This is a technique I can use in my senior study. I am working on the issue of our current economic issues, but exploring how to do this in a historical style relative to times of other economic downfalls is inspiring.

My most recent images where I am getting closer to the style that best represents my comentary on negative female depictions in our societies media.

Crit 3

Ok critique three went a little better. I am getting closer to something good. Photography is a struggle for me, but it gets better as the semester goes on. These images are similar to last weeks, but more specific. After critique the subtle images still work best (the add with the man on his knees). There was text with all these images, but in class we decided it best to go with out. That the images should be strong enough to stand alone, and still get the point across. The text may just be distracting/un-needed. I still want to mimic ads I see that are highly gender based, and swap the sexes....But it will be more subtle. Ads will be my inspiration. This project has is based on feminism and the sexist society we live in. From this series the GAP image was not strong enough in getting my point across. The shoe add is an interesting take on it, but the full layout of the man on his knees and the placement of the figures works best. Something is happening in the watch add with the female and the viewer. So I need to play with that more. I want her to look empowering (like the male did from the original add). For my next series of images I hope to go off this pictuer. Focus on bodies, adorning, and how the people are presented.

Crit #2

For this Critique I was better able to get a grasp on what I am trying to do. Mimicking magazine adds I am emphasizing the role gender takes on in society. It is no secret that females are degraded and sexualized in advertisement. I am taking these roles and flip-flopping them. For this series I took popular magazines or products and changed the gender of the model. I wanted to play with the way the viewer reacted to this difference. How uncomfortable they would feel by these images. They are in complete contrast of the images we have been brought up viewing on tv and magazines. After class the more suttle adds seemed to work best. For example the tommy hillfigure. I think with this round I used too much text.

Erwin Wurm Photographer/Sculptor

Erwin Wurms work is “generally accessible on a primary level.” His goal is to reach as many people as he can, no matter their status. He gets his inspiration from referencing comic strips, quotes, and science fiction movies. His work reveals the darker side of human nature. To quote him: “I am interested in how people see themselves compared to the greater world as a whole.” He feels truths about society and human existence can be explored in different ways than just serious. This is why he uses humor in his work. It is a lighter way to explore these issues. By doing this he is mocking those in power who see themselves too seriously.

He is well known for his series “One Minute Sculptures." These series give written instructions and props for people to carry out, which are then photographed or taped. The picture of the old man with utensils coming from his face, the man against the wall, and the two women are from this series. These are big one on audience participation, and encourages everyone to be a piece of art.

Erwin likes to create powerful images that are clear and to the point. The impact is direct. His images also deal with icons of our time and society. These following pictures are example of how in your face and aggressive he is. The two with the man are sexual. They are using fruit in the place of human parts. This adds a comical feel, but the pictures are blunt. The man does not look happy, but the viewer is questioning why he has fruit in those places.

The "Artist begging for Mercy" does not make the artist look like the good guy. He is dressed in black and on his knees. The yellow (lemon?) in his mouth draws the viewers eyes to the spark of color.

"Outdoor sculpture Cahors" is a great example of Wurm's work. By capturing a gesture that only lasts for a second in time, Wurm makes it a lasting piece of work, while making the human body the material. By using only a body and a wall, Wurm showcases interactions in the world, waiting to be discovered.


"Instructions on How to Be Politically Incorrect" is some of my favorite work by him. How odd the images are make it hard for me to look away.
The first two he has created scenarios where people are looking for bombs in unlikely places. For me this relates to how our society reacted after 9/11. This is a serious topic, but again he has done it by humor. Formally I like these pictures too. The people look unaware of the camera, but we know these are staged. Their faces are serious, annoyed, but the pictures are still comical. The colors are neutral and the settings are all social places. The natural daylight works well for a realistic tone.




The one of the man with his pants down is "Fuck the 3rd World." I was surprised when I read this title. The image looks juvenile or some prank being played out. But the angle of the shot draws the viewers eyes down the wall and to the man. The man is white and older hanging onto an old, worn out wall. This shows the white man demoralizing the wall. This image is pushing the limits to what is humour or crossing the line.



I love this photo. The young girl slurps over a friends soup (Which we all know is inappropriate). The look in her eye is mischievous. The colors are vibrant, and the scene looks like it could really be happening. The girl is crossing the line, but yet the image is still playful.

As for materials he uses everything around him. Anything or person can be his subject matter. This helps him explore contemporary society. He likes to explore the whole entity of the human (spiritual, physical, physiological and political). Sarcasm and humor are his tools to do this,he still pays attention to formal elements (color, composition, form). According to Art in America he is a minimalist but pays “homage to artist traditions by undermining them” (Cash 86). There is something interesting how he gets the viewer to interact with his objects. There is also a fascination with how many people are willing to participate.He has done a great job exploring the interaction between drawing and performance.
Changes the way we look and interact with everyday objects.

As for his body of work: Objects in his earlier pieces dealt with more permanent instillation's with things like dust, furniture, and clothing. His more recent pieces involve photo and video. His photos range from all sizes. From smaller ones in installations to large ones blown up to life-size on the wall. The large size shows power. According to Glen, “The latter position is as intimate as it is uncomfortable” Wurm’s work generally exists in a zone where seemingly playful explorations occur within strictly prescribed parameters” (Glen 187).

Images copy write: "artnet" and "picsearch"